Monday, September 13, 2010

Generation Canyon

If lawyers have changed medicine, advertising is going to change education. In between the massive amounts of information out there are targeted bits of emotional triggers designed to make you want.  And those buttons are specifically designed for YOU.  Our giant worlds are actually getting smaller, more efficiently meeting our desires and more effectively narrowing our minds.  


If we don't look outside our 'target audience', we will continue to separate our demographics and perpetuate the intolerance between generations.  


I'm not even 40 and I'm already AMAZED at some of my annoyances with, '...(giant sigh)...kids today' and I'll never forget when Greg was on a job interview and asked to explain how he expects to relate to the Y-Generation. Technically, the cusp of the Y-Generation is 3 years behind him.


Of course, being in 'THE NOW' is oh so important.  We can't let the all-consuming anxiety of our inevitable deaths constantly affect our every decision.  But we cannot grow culturally if we do not learn from those who came before us or those who are coming up behind us. 


     

No comments:

Post a Comment